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FOR IMMEDIATE RELEASE: 2026-06-02

Contact: DNR Office of Communications
DNRPress@wisconsin.gov

DNR Unveils New Pollinator Merch

A collage showing Wisconsin DNR-branded pollinator merchandise featuring rusty patched bumble bees and Karner blue butterflies, available in sweatshirts and T-shirts. The header says "Support our pollinators." Show your support for Wisconsin's pollinators with new DNR merch. Photo credit: Wisconsin DNR

MADISON, Wis. – The Wisconsin Department of Natural Resources (DNR) encourages nature lovers to check out new pollinator tees and crewnecks in the DNR's merchandise store, featuring the Karner blue butterfly and rusty patched bumble bee.

Wisconsin provides crucial habitat for both of these endangered species, including the largest remaining population of Karner blue butterflies.

The Karner blue butterfly is a federally endangered species and a Wisconsin special concern species. You can help support Karners by purchasing DNR merch, planting their only host plant, native wild lupine (Lupinus perennis) if you live in the Karner's native range or joining the Karner Blue Butterfly Volunteer Monitoring Program.

Wisconsin is home to 20 species of bumble bees, and the rusty patched bumble bee is federally endangered. Celebrate rusty patched bumble bees by wearing this gear, gifting it to someone who loves pollinators or volunteering with the Bumble Bee Brigade.

Get yours while supplies last and show your love for Wisconsin's pollinators.

New items include: 

  • Karner blue butterfly tee
  • Karner blue butterfly crewneck
  • Rusty patched bumble bee tee
  • Rusty patched bumble bee crewneck

Additional items will be added in the coming months, so check back for more natural resources-themed gear.

Proceeds from DNR merchandise directly support conservation and environmental education and outreach initiatives across Wisconsin. Officially licensed Smokey Bear products also support the National Fire Prevention Program.

Free shipping is available on all orders over $75. All online orders are shipped within 2-5 business days.

Sign up for DNR email alerts to receive communications about new items and promotions as they become available.