Go Wild_Content Page_Become Registraton Dealer

Apply to Become A DNR Vehicle Registration Dealer

The Department of Natural Resources has developed an online vehicle registration portal designed for recreational vehicle dealers to process their vehicle registrations through the Go Wild system, as opposed to sending in paper applications by mail.  

This page explains how to become an Authorized Dealer, which is a business that contracts with the DNR to register recreational vehicles that are sold at their business location through the Go Wild Dealer Portal website. Authorized Dealers collect the registration fees and print out the temporary operating receipt at the time of registration, allowing customers to operate immediately.

To qualify to be an Authorized Dealer, the business needs to complete the Dealer Portal Request Form. Forms are accepted year-round and reviewed weekly. The request form must be filled out completely. 

Important Information:

  • Authorized Dealers must have an active Dealer Certificate for each vehicle type they will sell (ATV, UTV, Snowmobile, Off-Highway Motorcycle and boat). The dealer portal account permissions will reflect those active commercial dealer certificates as long as those certificates remain active.
  • Authorized Dealers must have computer equipment available that is able to access the Dealer Portal online web page and meet certain security requirements.
  • Ability to register boats will be available starting Sept. 1, 2026.

You may also select the tabs below to get more information on what it means to be an Authorized Dealer.

If you are interested in becoming an Authorized Dealer, please complete the Dealer Portal Request form and email it to DNRCSAgentApplication@wisconsin.gov. You will receive an email confirmation that it has been received.

Become a Vehicle Registration Dealer

Authorized Dealer Responsibility

Authorized Dealer Responsibility

  • Authorized Dealers must maintain all Dealer Certifications and keep them in active status for the vehicles they sell at their business. Certificates can be renewed online at GoWild.wi.gov.  
  • Authorized Dealers must use a desktop computer with a high-speed (broadband) internet connection. Hardware is limited to “modern” laptop or PC. The use of cellphones or tablets is not supported.  
  • All computers accessing Dealer Portal must have current/up-to-date operating systems with an internet browser at the latest version available, minus two (i.e., Chrome, Firefox, Safari or Edge). Antivirus software must be installed and configured to automatically update virus definition files regularly.
  • Authorized Dealers must have a printer capable of printing receipts on plain white 8.5 x 11 paper. The DNR does not supply paper or toner.
  • The Dealer Portal is a web-based system. To prevent unauthorized access, user IDs and passwords are required for each user to access the sales system. User credentials are to be kept confidential and not openly displayed.
  • The sales process will require customer identification and/or document verification. Authorized Dealers shall provide reasonable security to protect customers’ personal identification information. All personal data, including Social Security Numbers provided by customers, shall be kept confidential.
  • Authorized Dealers shall ensure that each customer is present during the transaction to sign the recreational vehicle registration dealer/customer acknowledgment receipt.
  • Authorized Dealers will collect the registration fees from the customer at the time of processing and place those fees in a designated account. Authorized Dealers shall allow the department to access a bank account once per week for electronic fund transfers to pay for all authorized registration fees. All funds received from the registration of authorized off-highway vehicles shall be available in the designated Dealer account until swept by the State.
     

Training and Support

Training and Support

  • The department shall provide access to order printed regulations for distribution to customers related to products sold.
  • Access to a dedicated Dealer Support Line: 608-266-2698 to assist with customer lookup, regulation questions, etc. This number is staffed 7 days per week from 7 a.m. to 10 p.m. (closed on Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, and after 6 p.m. on Thanksgiving).
  • On-site training and support from your designated Business Support Specialist. DNR staff will assist your business with:
    • Training for your staff on the operation of the dealer portal website.
    • Assistance with the vehicle registration process.
    • Software troubleshooting.
    • Financial questions regarding the weekly ACH sweep.
    • Assistance with the closing or sale of your business.

Northern Wisconsin Contact: Shelby Merritt
Counties Served: Ashland, Bayfield, Burnett, Douglass, Florence, Forest, Iron, Langlade, Lincoln, Marinette, Oneida, Price, Rusk, Sawyer, Vilas and Washburn

Western Wisconsin Contact: Preston Jehn
Counties Served: Barron, Buffalo, Chippewa, Clark, Dunn, Eau Claire, Jackson, Lacrosse, Monroe, Pepin, Pierce, Polk, St. Croix, Taylor, Trempealeau and Vernon

Eastern Wisconsin  Contact: Joel Hartman
Counties Served: Adams, Brown, Calumet, Door, Fond Du Lac, Green Lake, Kewaunee, Manitowoc, Marquette, Menominee, Oconto, Outagamie, Portage, Shawano, Sheboygan, Waushara, Waupaca, Winnebago and Wood

Southern Wisconsin Contact: Kassy Bertz
Counties Served: Columbia, Crawford, Dane, Dodge, Grant, Green, Iowa, Jefferson, Kenosha, Lafayette, Milwaukee, Ozaukee, Racine, Richland, Rock, Sauk, Walworth, Washington and Waukesha

Frequently Asked Questions

Frequently Asked Questions

  • Question: Who can apply to be an Authorized Dealer? 
    Answer: Any interested recreational vehicle dealer that has an active dealer certificate can apply.
     
  • Question: Where can I find the form to submit? 
    Answer: The form can be found at the following link:  Dealer Portal Request Form.
     
  • Question: What else should I send with the form? 
    Answer: Nothing else is needed to apply.  
     
  • Question: Where should I send the completed form? 
    Answer: The form must be emailed to: DNRCSAgentApplication@wisconsin.gov. This email address is also provided in the form.
     
  • Question: After I submit my form, what is the next step? 
    Answer: You will receive an automated email response that your form was received.
     
  • Question: Is there any cost to my business?
    Answer: Yes, there are some indirect costs associated with the dealer portal contract.
    • The fee to apply for a dealer certificate (unless a certificate is already active on your account).
    • Cost of printer paper and toner for printing transaction receipts.
    • Employee time to complete registrations.
       
  • Question: If I have additional questions or am curious about my application status, who should I contact? 
    Answer: You may email DNRCSAgentApplication@wisconsin.gov with your questions.